Mukesh Ambani: The Chinese app was banned in India five years ago from today. This app is now coming back to the Indian market after being banned in 2021. The Chinese app is coming to market by partnership with Mukesh Ambani’s Reliance Retail. The company’s name is Shin. Customers will be able to use the fashion app Shin in India. The Chinese app is about to be a commercial strategy for Reliance.
When was this app banned
In June 2021, the Indian government banned a total of six Chinese apps in the country due to disputes on the Indo-China border. It included the Shin App. The decision was made by the central government to overcome national security and information protection concerns. The government feared that these apps could steal information from the citizens of the country and could reach the Chinese government. Many foreign companies were also banned at this time to promote local business under the ‘Self -based Bharat’ campaign.
Partnership with Reliance Retail
The main reason for the return of the Shin app is partnership with Reliance Retail. Reliance has begun experimental activities for selling Shin’s products through their fashion and lifestyle platform Ajio. With this cooperation this app will regain recognition in the Indian market and will be able to easily handle information about information protection and ban.
Shin app
This Shin app has adopted a big way to reach Indian customers. The strong presence and marketing capacity of Reliance Retail will help to popularize Shin among local customers. The main customers of the Shin App are the youth of India and the Zen-G community who prefer to buy new fashion trend clothing at affordable prices. This Shin company sells clothing at a much lower price, which is very favorite for college students, and this budget is enough to attract buyers.
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