TikTok may be banned in America. At that time, Instagram played to attract more content creators. Creators need to make more creative reels. Instagram has adopted a new strategy to encourage. Brought great rules. Not 90 seconds from now. The reel can be made for three minutes.
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What exactly is this new rule?
Instagram head Adam Mosseri shared the news in a relay, saying, ‘We’ve heard from creators that 90 seconds is too short. So we hope that making this time limit three minutes will make it easier for you to share the stories you want to share.’ Encouraging users, Mosseri added, ‘From now on you can upload long reels of up to three minutes. Previously, we only allowed 90 seconds because we focused more on short videos. But we hear that 90 seconds is too short for those who want to share longer stories. So we hope this change will help.’
Notably, speculations suggest that there is a strong possibility of banning tickets in America like in India. And this update came just before that. This will help Instagram attract more creators and users. And for those who want to share longer videos, it will be special. Also, Instagram is changing its profile grids from square to rectangular, so they can better fit vertical videos. It will benefit the audience.
What advantages does this long format relay offer?
This longer format will offer more options for the reel, including:
- Tutorials can be explained in more detail.
- Live shows and long musical performances can be shared.
- You can make travel videos or vlogs with more time.
- You will get the opportunity to develop your content in a much more creative way than before.
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Incidentally, Instagram is slowly improving its Reels feature, adding some features like TikTok. But still maintains its own style. This new update makes Reels an even bigger platform for displaying short videos.