Kolkata: Fear of a big shock in the technology market around the world. The CEO of the company, Tim Cook, has indicated that the price of several products including iPhone, MacBook, and iPad may increase in the popular technology company Apple. According to him, it is no longer possible to maintain the same price as the cost of memory chips and storage has increased abnormally.
Why might the price go up?
According to Tim Cook, the rapid spread of artificial intelligence (AI) technology has led to a sudden increase in demand for DRAM and NAND memory chips around the world. Large AI companies and data centers are buying large quantities of memory chips, creating pressure on supply. As a result, the cost of production increased significantly.
Apple has until now borne the bulk of the additional costs itself. But currently the situation has reached a point where there is no way but to impose some additional costs on customers, said Tim Cook.
Can the price of any product increase?
Although Apple is yet to officially announce any specific product name, but according to market experts—
iPhone series
MacBook and Mac Mini
iPad
Other Apple devices
In all cases there is a possibility of price increase. Especially the price of the upcoming iPhone 18 series is expected to be higher than the previous generation.
Implications of the AI Boom
According to experts, companies like Amazon, Microsoft, Google, Meta are investing heavily in building AI infrastructure. As a result, memory manufacturers are giving more importance to the AI sector. This is affecting the smartphone, laptop and consumer electronics industries.
What will be the impact on Indian consumers?
India is one of Apple’s fastest-growing markets. Sales of iPhones, Macs and iPads in the country have grown significantly over the past few years. If the price hike is effective in the international market, then the prices of iPhone and other Apple devices may increase in the Indian market as well, experts believe.
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